Why your website matters — and how to fix it.

Speed, SEO, conversion rate, real numbers. Plain-English writing for UK small business owners who'd like to actually understand what their developer is talking about.

2026-05-14 · 5 min read

0.05 seconds — the test your website is failing every single visit

Google's research found visitors form a first impression of your site in 50 milliseconds. That's less time than a single blink. Here's what that means for your phone-call rate, the data behind the claim, and the three things on a homepage that decide that 50ms verdict.

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Coming soon

Hand-coded vs Wix: the actual speed difference, measured

Rebuilt a Wix site by hand and ran both through Lighthouse 10 times each. Median LCP dropped from 4.1s to 0.7s. The data + the raw bottle-necks Wix can't fix.

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Coming soon

Technical SEO for UK small businesses: the 14-item checklist

Most small-business sites lose on the technical fundamentals. The 14 items every site needs, with what each one actually does.

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